I'm Ida

I come from a family of entrepreneurs and have always liked building things, whether ​woodworking or writing code. My mom is Polish, my dad is Swedish, and I grew up ​bilingual and have lived in both countries.

After graduating high school, I got two undergraduate degrees, in economics and ​mathematics, in Sweden. I have always liked math, and applying mathematical rigor to ​answering economic questions appealed to me. I went on to get a Ph.D. at the ​University of Southern California, where I also met my husband during the first week of ​math camp.

When I started my Ph.D., I thought I wanted to be an academic professor and do ​research, but pretty early, I realized that I like to solve real-world problems and see the ​immediate impact of the solutions. This led me to work for various technology ​companies, from early startups to established companies like Zillow and Chewy, where I ​am currently an Associate Director on the Central Science Team for Outbound ​Technologies.

In addition to my work in technology, I am an adjunct professor at the University of ​Southern California, where I teach and develop undergraduate and graduate data ​science and big data econometrics courses. I also serve as the Consumer/Retail ​Roundtable Chair at the National Association for Business Economics, the largest ​international association of applied economists, strategists, academics, and policy-​makers committed to applying economics.

Principles

I love working from home, and I am passionate about creating a productive home environment where I can incorporate health and fitness into my daily ​life. I don’t believe in “life hacks,” but I do believe there are methods to make life easier. I try to organize my life around a few principles that have ​worked for me empirically.

There are
 no shortcuts

Anything that promises quick and easy results of big magnitude tends to be bullshit. If it were possible to achieve big things without effort, everyone would do it. I like training handstands precisely because they exemplify this principle.

It’s not about motivation; ​it’s about discipline

Things will never happen if you sit on ​the couch waiting for motivation to ​arrive.

Separate the planning and ​execution phases

If you try to revise the plan while ​executing, things become muddled. I ​separate the research and planning ​phases, and once the time to execute ​comes, I focus on going down a list of ​items I can check off.